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{ Category Archives } Marketing

Worried About the Economy? Get Out and Speak!

The following article is provided by one of my favorite speaking coaches and bloggers.
With a struggling economy and employment situation, being able to present yourself, market yourself, sell yourself as a better choice than the competition is more important than ever.  There is a LOT more competition out there for every job opening.  So [...]

Branding: Do you use Music?

How are you creating your brand?
When you present to an audience, do you make sure that your brand is re-inforced? Do you have a logo, consistent theme, or catch phrase? Remember Emeril Lagase? ” BAM!!”
But think about this… Have you ever considered music?
Theme music, used as an introduction, can help [...]

Accurate or powerful? What would you like your presentation to be?

In my last post I wrote this story…
You walk into the room. The presenter is standing toward the front of the room, the first row of seats is empty as usual, and people are scattered around the room. You find an empty seat and sit as the presentation begins.
Very soon into the presentation, the speaker [...]

Blog Editing and Typos: Does it matter?

Two days ago I posted my Part Two on SEO. The first comment which I received, was a listing of my grammatical errors and typos. I did fix them (except one) but decided to leave the comment, instead of deleting it.
Why? I thought “What a great topic!”
Have you been seeing more typos [...]

SEO: Search Engine Optimization… Increasing you website rankings Part 2

This past Saturday, I explained how Erica DeWolf, CEO & eMarketing Strategist of DeWolf eMarketing & Design recently pointed me to a good resource for basic SEO. Erica is an fellow Erie Blogger, and introduced me to the Easy SEO Report.
Want to know what I did with it?
You will remember that I downloaded the Easy [...]

SEO: Search Engine Optimization… Increasing you website rankings Part 1

Have you ever been looking for a product or service, and decided to search for it on the Internet? Have your customers done the same? More importantly, how many potential customers have done so and couldn’t find your website because… it was buried down on page 47 of the results?
Let’s face it… [...]

Need to learn more about blogging?

I’m evaluating a multi-media course on blogging from the folks at Simpleology. For a while, they’re letting you snag it for free if you post about it on your blog.
It covers:

The best blogging techniques.
How to get traffic to your blog.
How to turn your blog into money.

I’ll let you know what I think once I’ve had [...]